New Directions of NWA
Specializing in Hormone Replacement Therapy (HRT) and Medical Weight Loss

Dr. Randall Feezell has moved!
Dr. Feezell is excited to welcome you to his new clinic:
New Directions of NWA
5506 Walsh Lane, Suite 204, Rogers, AR 72758
The entire staff is excited to see you soon!
Hours: Mon - Thur: 8am to 5pm, Friday: Closed




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At New Directions of NWA, your health and well-being are our top priorities. Led by Dr. Feezell and Janee Blain, our experienced team is here to help you feel and look your best.
With years of experience and expertise in hormone health for both men and women in the Rogers, Arkansas area, we work with you to create a personalized plan that supports your vitality and long-term wellness.
Following the unexpected passing of Dr. Smith, Dr. Feezell has decided to open a new clinic, where he and his team can continue to provide care to his patients in a manner that honors the integrity and dedication he and Dr. Smith both shared.
We offer Bio-identical Hormone Replacement Therapy options for both women & men.
In addition, we provide a thoughtfully curated selection of health and dietary supplements for both men and women--designed to support daily energy, balance, and a vibrant, active lifestyle.

Dr. Randall Feezell is a board-certified OB/GYN, bariatric medicine specialist, and founder of New Directions Health and Wellness.
With over four decades of experience, Dr. Feezell has dedicated his career to women's health, hormone therapy, and the treatment of obesity and its related conditions. He is also board-certified in functional and regenerative medicine. Dr. Feezell completed his master's degree in anthropology and has been a BioTe® certified provider since 2015.
A graduate of the University of Kansas School of Medicine, Dr. Feezell serves as a respected physician in Fort Smith and Northwest Arkansas, holding leadership roles in both clinical practice and medical education. His academic contributions include serving as an assistant professor and lecturer in immunology and biological anthropology at the University of Arkansas.
Dr. Feezell is known for his compassionate, patient-centered approach, integrating evidence-based medicine with personalized care to promote lifelong wellness.
In Loving Memory of Dr. Scott D'Wayne Smith
It is with deep sadness and lasting gratitude that we honor the life and legacy of Dr. Scott D. Smith who passed away on July 15, 2024. Dr. Smith was more than a physician-he was a beloved caregiver, mentor, and friend to so many in our community.
We offer all of our patients a comprehensive, personalized program suited to their individual needs and health goals.
Hormone Replacement Therapy for Women
We work closely with women seeking hormone replacement therapy (HRT) by conducting a thorough evaluation of their medical history, symptoms, and individual needs.
Common symptoms are hot flashes and night sweats, decreased libido, vaginal dryness, mood changes, and other symptoms. We may order blood tests to assess hormone levels and rule out other conditions.
Based on the assessment, we collaborate with the patient to develop a personalized HRT plan that may include estrogen, progesterone, or a combination of hormones and discuss options for the therapy.
We then monitor the patient's response to the prescribed therapy through follow-up appointments, adjusting doses as needed to optimize symptom relief while minimizing risks, such as those related to cardiovascular and breast health while providing education to empower informed decision-making.
Hormone Replacement Therapy for Men
We collaborate with men seeking testosterone replacement therapy (TRT) by conducting a comprehensive assessment of their medical history, symptoms, and lifestyle factors.
Common symptoms prompting evaluation include fatigue, muscle loss, low libido, and mood changes, often linked to low testosterone levels due to aging or medical conditions.
We may order blood tests to rule out underlying conditions. If TRT is appropriate, we work with our patients to create an individual plan for delivery. We then schedule regular follow-up visits to monitor hormone levels, assess symptom improvement, and adjust dosages as necessary.
We also educate our patients on therapy expectations, side effects, and lifestyle changes to support overall well-being while ensuring they understand the risks for informed decision-making.
Weight Management via GLP-1, Meal Replacements
New Directions of NWA is a reliable partner to ensure our patients' weight-loss goals are attainable in a safe and medically monitored manner.
We work closely with our patients to provide options that fit their lifestyle through education and starting with a series of assessments to determine what will work best for them, emphasizing what it takes for long-term success.
We offer the New Direction® Meal Replacement Program that is based on the ketogenic process to guarantee quick results, while enjoying a customized support system to learn how to maintain your weight once you've reached your goal.
Our program is comprehensive and includes routine follow-up appointments, education around behavior modification, and informative health screenings to assess your health as you move through the different stages of weight loss.
We are dedicated to making sure your health and well-being are our first priority.
Nutrition Support & Education
Janee Blain is a certified health coach and nutritionist and is available to consult with our patients concerning their nutritional health and well-being.
Peptide Therapy
We offer advanced peptide therapy to help you optimize your health at the cellular level.
Our physician-monitored peptide programs are designed to support increased energy and mental clarity, improved fat metabolism, muscle support, faster recovery from injury, workouts, and daily stress, improved sleep, healthy aging, and immune system resilience. Your body is designed to heal, regenerate, and thrive — sometimes it just needs a little help!
Additional Information
We may need to order blood tests to help us evaluate your current health needs.
We offer education and products that help improve sexual function for physical, emotional and social empowerment.